By Nathan Scott
As algorithmically curated content feeds dominate today’s internet landscape a new paradigm for online existence emerges, one where what you see is increasingly shaped by who you are – or who you are perceived to be. I Made This For You explores the relationship between identity, platform and feed through the lens of TikTok’s For You Page, combining social post content, user input, generative, art and projection mapping to create an immersive media environment. Conceived as an ephemeral system, the installation evolves throughout its presentation, using audience interaction and feedback to explore how perceptions of algorithmic identity shift over time. By externalizing For You Page dynamics and allowing audiences to confront their algorithmic reflections, the installation creates unique conditions to consider what the For You Page displays, what it reveals about you, and how the language of algorithmic feeds shapes how we come to understand ourselves.
This event will officially launch our newly transformed gallery space, creating a unique-to-Toronto, versatile, and technically advanced venue for media arts exhibitions, screenings, installations, performances, and community programming. The project was made possible through a capital grant from the Ontario Trillium Foundation.
Project Description: I Made This For You combines social media content, user input, generative art, and projection mapping to create an immersive environment. Conceived as an evolving system, the installation will be iterated throughout its presentation, using audience interaction and feedback to explore how perceptions of algorithmic identity shift over time. These observations may inform both the visual output within the exhibition and future adaptations of the work. At the same time, the project intentionally leaves open questions around how audiences interpret and negotiate their “algorithmic reflection,” and what forms of discussion or critique may emerge through shared engagement.
Combining social media content, user input, generative art, and projection mapping to this exhibit creates an immersive environment composed of two core elements:
Element 1: A central screen and mounted camera system tracks audience members and recreates them as moving collages of individual TikTok videos. These dynamic collages evolve over time, reflecting audience movement.
Element 2: An abstract visual landscape projection mapped onto gallery space walls surrounding the central screen. Combining generative art and TikTok data metrics (upload rates, engagement data, user growth, etc.), the landscape continuously morphs as a living ecosystem – mirroring the turbulence of the wider TikTok platform. As audiences interact, surrounding landscapes becomes increasingly volatile, linking individual algorithmic selves to the broader system that produces them.Conceived as an evolving system, the installation will be iterated throughout its presentation, using audience interaction and feedback to explore how perceptions of algorithmic identity shift over time. These observations may inform both the visual output within the exhibition and future adaptations of the work. At the same time, the project intentionally leaves open questions around how audiences interpret and negotiate their “algorithmic reflection,” and what forms of discussion or critique may emerge through shared engagement.
Exhibition Dates:
- Friday, July 24th, 2026 6:30pm – 9pm **Opening Night**
- Saturday, July 25th 12pm – 4pm
- Sunday, July 26th 12pm – 4pm
About Nathan Scott:
Professionally, Nathan has led and contributed to projects across video, audio, web, and social, developing narrative-driven campaigns and content ecosystems. This work has shaped a practice grounded in human-centered design and the expressive potential of digital tools, while also informing his growing interest in more exploratory, artist-led approaches.
Nathan is a strategy and communications professional and emerging interdisciplinary artist working across storytelling, digital media, and experience design. His background in communications—spanning brand narrative, content strategy, and multimedia production—centres on crafting stories that resonate across platforms and audiences, with a focus on how people engage, interpret, and move through mediated experiences.
Nathan is currently a Master of Digital Media student at Toronto Metropolitan University, where he studies areas including virtual production and multimedia storytelling. Alongside his studies, he is actively developing an independent, interdisciplinary creative practice through self-initiated and DIY projects that extend his communications background into more experimental forms. Engaging with transporting potential of online culture and digital aesthetics, he works across music, video, and design to explore how digital forms can combine technical craft, creative expression, and interactivity. His work is driven by a desire to blend disciplines into cohesive multimedia experiences and to create immersive, story-driven environments that invite deeper audience engagement.
